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The stock market is the most common place to invest when people have access funds to put to effective use. However, the current trends in the market have shown an increasing volatility in the stock market which has provided an avenue for the growth of trading in other than the stock market financial instruments. The most common of these are the binary stock options.Binary option trading is a business for the brokers who earn their commission from the transactions made by the traders who are their clients. Hence, these traders are the broker’s customers. Like any other business, these brokers want to enhance the number of their customers as the future income is directly linked to the number of new customers they are able to attract.The brokers hence try a number of marketing techniques to create a larger customer base. One common way of marketing is through the television advertisements but the problem with this is the high cost involved. Secondly, you never know how many of your potential customers will come across the television advertisement as it is a very impersonal form of marketing. Due to these flaws in above the line (ATL) activities the brokers decided to shift to below the line (BTL) marketing activities. The no deposit binary options trading account is one of the very popular marketing tools adopted by the binary option brokers in the current market scenario.The no deposit binary options trading account functions in a very simple way. It is an incentive to attract the customer to make an account with the broker. Someone, who is considering the possibility of investment in binary options, would easily be lured by such an incentive whereby the broker provides a free bonus or beginning balance to the trader as a reward for opening the account with the trader. This provides an apparently win-win situation for both the trader and the broker. This is because the trader gets free balance which he or she can use to start trading without having to deposit cash into his trading account before beginning with the transactions. The broker is benefited in a way whereby he or she gets the trader for a long term relationship. Whenever the trader will make any future transaction in binary option trading, he or she will deposit more money into the account and the dealer will get commission on all the transactions that are made.Binary option